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Surinder T.

WorkBuy with no surprises. Or try it at home first.

Ramsha Home · online rug store for the UAE, client work

Buy with no surprises. Or try it at home first.

Price, stock and delivery shown before the cart, A design, not live yet

Proof first, then 2 ways to buy.

  • Trust: certifications sit above the headline, before any claim.
  • Choice: 2 doors in the first screen, shop rugs or try them at home.
  • Risk reversal: a free home trial in 3 steps, so nobody buys blind.

Price, stock and proof up front.

  • Proof: certifications sit on the photo, so trust comes before price.
  • Certainty: price, saving and the Tabby split in 1 block, so no maths.
  • Delivery: In Stock and the ship time sit under the price, before the cart.
Ramsha Home's live product page: a shaped rug on white, a long name with its code, the price in red, 'Tax included. Shipping calculated at checkout.', 2 large pay-later boxes, 1 size, Add to cart and Add to home trial.
The new product page: a full-height rug photo with 3 certifications on it, then the buying panel: Anatolia with its rating, 3 benefit labels, AED 1,240 against AED 1,580 with Save 22%, 4 Tabby payments, In Stock and ships in 1 to 2 days, 3 benefits, colours and sizes with a price on each.

Try up to 4 rugs at home.

  • Relevance: the emirate comes first, so every visit window fits the area.
  • Safety: up to 2 spare rugs, so a sold-out rug never cuts the trial short.
  • Choice: a day and a 3-hour window, or a callback instead.

Extras and savings in the cart.

  • Reward: 3 picks that pair with the rug, each 1 tap to add.
  • Safety: the rug is reserved for 10 minutes while you decide.
  • Feedback: a code applies at once, and the AED 464 saving shows.

1 system carries 3 collections.

  1. Ramsha Home: light, with stock and ship time up top.
  2. Luxe: the same page in dark, nothing new to learn.
  3. Silk: made to order in 8 to 10 weeks, so it ends in Join Waitlist.

Flow, wireframes, 2 rounds.

  • Flow: 1 map, split at Buy or Try, ending in an order or a booked trial.
  • Wireframes: 37 grey screens settled layout and words before colour.
  • Rounds: sizes went from 1 grid to 2 groups, then a price on each.
The user flow
  1. Homepage
  2. Collection
  3. Rug page
Buy or try

Buy

  1. Add to cart
  2. 3 quick adds
  3. Cart
  4. Checkout
  5. Order placed

Try

  1. Trial box
  2. Details
  3. Day or callback
  4. Trial booked

1 path in, 1 fork, 2 ends. Custom rugs and the designer program end in an enquiry.

A file developers can build from.

Colour: 10 colours, each named by its job, 2 kept from the live store.

The file's colour page: Paper, Sand, Greige, Terracotta, Ink, Stone, Ochre, Moss, Sand Deep and Charcoal, each with its hex code and its job.
The file's colour page: Paper, Sand, Greige, Terracotta, Ink, Stone, Ochre, Moss, Sand Deep and Charcoal, each with its hex code and its job.

1 of 5

What another client says

“He consistently delivers on time often ahead of schedule and his professionalism is unmatched.”
Carlos AriasFounder, Medellin.co

In short

Ramsha Home sells rugs online in the UAE. I designed its new store, from user flow to design system. The design shows every rug's price, stock and ship time before scrolling. A free home trial sits beside Add to Cart. The designed cart shows savings, shipping and VAT before the button. The new store is a design, not live yet.

Price, stock and delivery shown before the cartNot a measured result: A design, not live yet

The problem
The old store said shipping and discounts were calculated at checkout.
What changed
  • Price, stock and ship time on the first screen of every rug
  • A free home trial beside Add to Cart, booked in 5 steps
  • Savings, shipping and VAT in the cart, before the button
The result
Price, stock and delivery shown before the cart · A design, not live yet

Surinder ThakurAI Product Designer and Builder between Dubai and India, for UAE, US and EU teams

Start with 30 minutes.

You talk to me, the one who leads your build. Tell me the tool, the users and what it should move.

Book a scope call1 slot open for Q4 2026
Or write to hey@surinder.design
years in UX and product design
19
YoY revenue at Puffy
+67%

Design manager for 2 years at Puffy, a $1B brand.

What happens after you book

  1. You fill a short intake formSo the call starts with your problem, not with questions.
  2. We talk for 30 minutesYour tool, your users and what it should move.
  3. You get scope and priceIn writing, within 24 hours. No pitch.

On time every time

“If he says he will do something, there's no question that it will get done.”
Avin KlineCEO, Lucyd
Surinder T.