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Surinder T.

19 years in UX.
The last 2 rebuilding it with AI.

I design and build custom AI solutions, tools and agents people actually use, for founders and growing teams.

My story.

I started designing in August 2007, at 19. Websites first, then apps and SaaS platforms. Most of my client work has been for US teams, found through referrals.

Then I led design at Puffy, a $1B brand, for 2 years. The work moved revenue 67% year on year.

After Puffy, I built ProUX myself, end to end. It runs on 350+ UX principles, and every answer cites its source. Building it is why I now build what I design.

A tool people can use is not the same as a tool people will use. I build for the second one.

Why founders work with me.

  • 1 senior leads it, start to finish.

    So nothing gets lost between a designer and a developer.

  • +67% revenue at a $1B brand.

    Measured year on year at Puffy, where I led design for 2 years.

  • Proctored certifications in usability and persuasion.

    3 exams from NN/g and HFI, so the method is tested.

    See the certifications

  • A live demo every week.

    So you see what changed and can steer it early.

What I believe.

2 lines I work by, and what each one changes.

  • AI does not replace taste. It exposes the lack of it.

    Screens got cheap. The reasoning under them did not.

  • Usability decides if people can use a tool. Trust decides if they will.

    A tool nobody opens pays back nothing, so I design for weekly use.

Clients since 2007.

9 teams in 4 countries. Each role, and the number it moved, is on Experience.

See the full timeline

  • Puffy

    UAE · USA

    Design manager for 2 years, at a $1B brand.

  • Enov8

    Australia

    Enterprise software. UX for environment and release management tools.

  • BidOnHomes

    USA

    A SaaS platform for real estate agents. 35 flows and 300 screens.

  • AJElite Homes

    USA

    Senior product design manager for 7 years, across their SaaS platform.

  • ooliv

    Germany

    UX and interaction design across 30+ client projects.

  • Success Agency

    USA

    UX and interaction design on 50+ projects in healthcare, finance and commerce.

  • Barefoot Media

    Australia

    Partner work on client projects, including builds focused on accessibility.

  • Comiida

    USA

    A food ordering app for local restaurants, designed from scratch.

  • Alucor

    UAE

    A management system for people and finances, with a mobile app.

Quality is not a promise here. It is the process.

19 years in, every project still gets the deep, upfront work.

Research before screens. Evidence before opinions. A working prototype before a build.

If that is how you like to build, we will get along.

Surinder ThakurAI Product Designer and Builder