19 years in UX.
The last 2 rebuilding it with AI.
I design AI products, mobile apps and eCommerce funnels. 19 years of it, from early-stage startups to a $1B brand. The work ships, and the numbers are on this site.
- Design manager at a $1B brand for 2 years
- NN/g and HFI certified, including persuasion design (CDPA 90%)
- Deep expertise in conversion optimization and behavioral psychology
- Strategic thinking paired with hands-on execution
Executive Summary
Design manager who grew Puffy’s revenue 67% YoY and cut cart abandonment 14%. 19 years turning research into shipped products, now with AI in the loop.
Clients since 2007
Direct clients and delivery work across 5 countries. The recent ones are on the home page.
Design manager for 2 years. The case study is on this site.
Enterprise software. UX for environment and release management tooling.
A SaaS platform for real estate agents, designed end to end.
7 years as senior product design manager across their SaaS platform.
UX and interaction design across 30+ client projects.
UX and interaction design across 50+ projects in finance and tech.
Partner work on client projects, including accessibility-focused builds.
A food ordering app for local restaurants, designed from scratch.
A management system with a companion mobile app for people and finances.
Professional Certifications
Continuous learning and professional development through industry-leading bodies.
It is the process.
Research before screens. Evidence before opinions.
If that is how you like to build, we will get along.
Founders get the product. Designers get the craft.
Mentor to working designers for over a decade. Honest reviews of your portfolio and real work, on ProUX.
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