MyHouz MVP
Real Estate Platform
MyHouz went from concept to a live real estate MVP in 90 days. I designed the search, filters, and listing experience end to end. Session duration surged 10x after launch.
Concept to Conversion-Ready Property Search, Designed End to End
OBJECTIVE
As Design Manager at Puffy (RGG), I took MyHouz - a U.S. real-estate marketplace that rewards buyers with 1% cashback - from blank canvas to conversion-ready MVP in just three months.
This zero-to-one build delivered a friction-free property-search experience and secured the platform’s first wave of user bookings.
Key Insights → One Hypothesis
Early research showed home-seekers crave clear savings cues and friction-free filtering when hunting for properties online.
Competitor Scan
Top real-estate Zillow & Redfin - portals highlight map-first search, sticky “All Filters,” and an always-visible incentive badge.
Search-Flow Audit
A list-first, three-step path (listings → details → inquiry) reset filters and forced extra taps, slowing discovery on mobile.
Buyer Interviews & Surveys
Eight first-time buyers said they trust sites that highlight tangible perks; 6 of 8 said they would try MyHouz for the 1% cashback alone.
If we surface the 1% cashback in every property card, pin a persistent “All Filters” panel, and streamline the list-to-detail hand-off, buyers will find homes faster and book more viewings.
My Approach & Process
1. RESEARCH-DRIVEN FOUNDATIONS
Benchmarked top 5 Leading Portals - Studied Zillow, Redfin, and niche sites to distill proven patterns in search, filtering, and listing layouts. Mapped out the common patterns.
User Needs Meet Business Goals
2. USER-CENTRIC DESIGNS
Designed a mortgage calculator, side-by-side offer comparison, and a sticky "All Filters" panel to surface the cashback value, cut friction, and speed decision-making.
Spotlight the 1% cashback USP, and convert interest into bookings.
Built a Cohesive Design System in Figma
3. ITERATED FAST IN FIGMA
Defined reusable components, grids, and tokens to keep desktop and mobile screens visually consistent.
Wired these assets to Figma variables for one-click style swaps and published the library, giving designers and developers a single source of truth.
Outcome Highlights
The metrics that powered MyHouz’s zero-to-one MVP launch.
90
Days to MVP
Concept to live launch in 90 days, cutting the usual build time by half.
150
Buyer Inquiries in Month 1
Cashback call-outs and fast search produced 150 qualified inquiries within the first month.
92%
Task-Success Rate
92% of participants finished core tasks unaided, confirming the flow’s clarity and ease.
10x
Session duration
Average session duration surged 10x after launch.
Demonstrated strong initiative in conceptualizing and implementing innovative layout testing concepts. Effectively led the implementation of layout variations, showing good judgment in selecting and prioritizing test concepts that align with our business objectives.
Himanshu Dhumal
RGG, Director of Marketing. Dubai, UAE.
