No guesswork.
Research, strategy, prototypes, validation. Fixed scope, 3 to 6 weeks, run by me start to finish.
+67%
YoY revenue
at Puffy
19
Years in mobile,
SaaS & eCommerce
$1B
Brand, design
manager for 2 yrs
The method.
Five phases from problem to shipped.
Phase 1 · Week 1 · From problems to insights
Deep Research
AI-powered audits plus behavior analysis find where revenue leaks.
AI in actionAI mines your analytics, session recordings, and support tickets for the patterns behind drop-off. I audit every critical flow against research-backed usability principles and interview the people who matter.
What you get- Project brief with success metrics
- Personas built from real behavior
- Prioritized map of revenue leaks
Phase 2 · Week 1 to 2 · From insights to solutions
Strategic Insights
Turn findings into A/B hypotheses ranked by effort vs. impact ROI.
AI in actionAI synthesizes the research into precise problem statements and stress-tests solution directions. I shape them into hypotheses and rank every one by effort against expected impact.
What you get- A/B hypothesis backlog, ranked
- Low-fidelity wireframes of key flows
- Effort vs. impact roadmap
Phase 3 · Week 2 to 3 · From solutions to designs
Design Prototypes
Build high-fidelity prototypes of critical flows ready to test.
AI in actionAI accelerates ideation and first drafts, so more directions get explored. I design the final screens and keep every component consistent in a scalable Figma system.
What you get- Clickable high-fidelity prototype
- Design system in Figma
- Developer-ready specs
Phase 4 · Week 3 to 4 · From designs to results
Testing & Validation
AI-powered testing validates lift before you build anything out.
AI in actionReal users test the prototype. AI transcribes and themes every session so patterns surface in hours, and I turn them into design refinements before a line of code is written.
What you get- Usability test report with themes
- Validated, iterated final design
- Measurement plan for launch
After the sprint · From results to the next lift
Evaluation & Improvement
The sprint ships with a measurement plan. From there, the cycle can keep running: monthly reads of your live data, new hypotheses, A/B tests on the next leak.
Available as a monthly engagement. Fixed fee, scoped on the call.
AI in actionAI watches live metrics and user feedback after launch. I read the signals and translate them into the next improvement cycle, so the product keeps earning its numbers.
What you get- Monthly performance read
- Improvement backlog, prioritized
- Next-lift recommendations
AI Product Design runs the same arc over 4 to 6 weeks.
Behind the method
Can they?
Usability friction. Where users get lost, stuck, or slowed.
Research. Testing. Evidence.
Will they?
Emotional friction. Doubt, distrust, hesitation at the moment of decision.
Persuasion. Emotion. Trust.
Comparing me to an agency? The numbers are on the pricing page .
Run your numbers.
Your traffic, your prices. What a lift is worth before you spend a dollar.
+5% relative lift (1.5% becomes 1.58%)
An estimate, not a promise. Your numbers decide the result.
Every sprint, run by me.
No handoffs, no juniors. From first call to final handoff, you work with me.
Design manager at a $1B brand for 2 years · 19 years in mobile, SaaS & eCommerce
