No guesswork.
1 flow, 1 week, 1 senior lead. Design Day 1 to 2, review Day 3, iterate Day 4, ship Day 5.
+67%
YoY revenue
at Puffy
19
Years in mobile,
SaaS & eCommerce
$1B
Brand, design
manager for 2 yrs
The process.
From the problem to a measured result, in 5 phases.
Phase 1 · From problems to insights
Deep Research
AI-powered audits plus behavior analysis find where revenue leaks.
AI in actionAI mines your analytics, session recordings, and support tickets for the patterns behind drop-off. I audit every critical flow against research-backed usability principles and interview the people who matter.
What you get- Project brief with success metrics
- Personas built from real behavior
- Prioritized map of revenue leaks
Phase 2 · From insights to solutions
Strategic Insights
Turn findings into A/B hypotheses ranked by effort vs. impact ROI.
AI in actionAI synthesizes the research into precise problem statements and stress-tests solution directions. I shape them into hypotheses and rank every one by effort against expected impact.
What you get- A/B hypothesis backlog, ranked
- Low-fidelity wireframes of key flows
- Effort vs. impact roadmap
Phase 3 · From solutions to designs
Design Prototypes
Build high-fidelity prototypes of critical flows ready to test.
AI in actionAI accelerates ideation and first drafts, so more directions get explored. I design the final screens and keep every component consistent in a scalable Figma system.
What you get- Clickable high-fidelity prototype
- Design system in Figma
- Developer-ready specs
Phase 4 · From designs to results
Testing & Validation
AI-powered testing validates lift before you build anything out.
AI in actionReal users test the prototype. AI transcribes and themes every session so patterns surface in hours, and I turn them into design refinements before a line of code is written.
What you get- Usability test report with themes
- Validated, iterated final design
- Measurement plan for launch
After launch · From results to the next lift
Evaluation & Improvement
The work ships with a measurement plan. From there, the cycle can keep running: monthly reads of your live data, new hypotheses, A/B tests on the next leak.
Available as the monthly: $8,000 a month, month to month.
AI in actionAI watches live metrics and user feedback after launch. I read the signals and translate them into the next improvement cycle, so the product keeps earning its numbers.
What you get- Monthly performance read
- Improvement backlog, prioritized
- Next-lift recommendations
The pilot week runs this same arc on 1 flow, in 5 working days.
The week.
From the call to a shipped flow in 5 working days.
Step 1 · Before the week · From problem to 1 flow
Book a call
30 minutes to pick the 1 flow losing the most people.
AI in actionAI reads your analytics, session recordings and support tickets for the drop-off pattern. On the call we agree the flow and the number it should move.
What you get- The 1 flow, agreed
- The number it should move
- A start within 5 working days
Step 2 · Day 1 to 2 · From flow to design
Design
The flow gets redesigned around why people drop, not how it looks.
AI in actionAI drafts more directions faster, so weak ones die early. Surinder designs the final screens in a Figma system your team can extend.
What you get- The redesigned flow, screen by screen
- The reason behind each change
- Developer-ready specs
Step 3 · Day 3 to 4 · From design to agreement
Review and iterate
Day 3, you review it live. Day 4, your 1 round of feedback goes in.
AI in actionAI themes your team's notes so nothing gets lost. Surinder folds the feedback into the flow on Day 4.
What you get- 1 round of feedback, applied
- Clickable prototype of the flow
- No surprises on Day 5
Step 4 · Day 5 · From agreement to shipped
Shipped
The flow ships on Day 5, with the number to watch next.
AI in actionAI checks every screen against the specs before handoff. Surinder walks your team through the flow and the metric to track.
What you get- The shipped flow, files yours
- The number to watch next
- A read on the next flow to fix
Or go monthly · From 1 flow to the next
Monthly
The week keeps running. 1 senior lead beside your team, 3 shipped flows a month, plus 1 measure week: week 4 reads the numbers and picks the next 3.
$8,000 a month, month to month with no minimum term. Start directly, or after a pilot. The pilot counts toward month 1.
AI in actionAI watches live metrics and user feedback after launch. Surinder reads the signals and picks the next flow to fix.
What you get- 3 shipped flows plus 1 measure week a month
- A monthly read of the numbers
- The next flow, already picked
Pilot week $3,000 fixed, 50% upfront, 50% on completion. Sold once per client.
Behind the method
Can they?
Usability friction. Where users get lost, stuck, or slowed.
Research. Testing. Evidence.
Will they?
Emotional friction. Doubt, distrust, hesitation at the moment of decision.
Persuasion. Emotion. Trust.
Comparing me to an agency? The numbers are in the pricing section .
Run your numbers.
Your traffic, your prices. What a lift is worth before you spend a dollar.
+5% relative lift (1.5% becomes 1.58%)
An estimate, not a promise. Your numbers decide the result.
Every week, run by me.
No handoffs and no juniors. From the call to the Day 5 ship, you work with me.
Design manager at a $1B brand for 2 years · 19 years in mobile, SaaS & eCommerce
