Question 1

Why do people almost buy and then leave?

Accepted Answer

Because at the moment of decision, doubt outweighs desire. The product convinced them. The story did not. Most brands cast themselves as the hero and leave the customer as the audience. Buyers act when the story is about them. The StoryBrand SB7 framework by Donald Miller maps this, and it maps directly onto why carts get abandoned.

Question 2

Why hire a designer when AI can generate the screens?

Accepted Answer

Because the screens were never the hard part. AI generates layouts in seconds. I use it every day. What it cannot generate is judgment. Which of 20 directions survives real buyers. Why users hesitate at the exact moment of paying. What to build at all. You hire a designer for the decisions behind the screens.

Question 3

How do you actually use AI in the design process?

Accepted Answer

AI runs inside every phase of my process, from research to shipped code. Claude for synthesis and reasoning, Cursor and the terminal for builds, Figma for design, FullStory for behaviour data. The rule never changes. AI accelerates the work and widens the options. I make the decisions. Judgment is the part that does not delegate.

Real questions, answered.