02 PROBLEM
This is the problem
The webshop was built for browsing. Reordering, approvals and checks still happen by hand.
The 1 problem under the others
Everything else on this page is downstream of this one.
We keep pulling buyers to our platform, when they already order by phone, email and chat somewhere else.
The problems, by priority
What stops buyers like Lukas. The next page answers each one.
- P0
Screen-and-catalog fails
Buyers leave the webshop at the moments that matter and finish the order by phone or email.
- P0
Data isn’t trusted
Unclear stock and delivery dates make buyers abandon. They want their agreed prices shown, not list prices.
- P1
Repeat orders start from zero
Buyers want to reorder online, and the webshop makes them search for the same parts every time.
- P1
Many people per order
Requester, approver and finance each need their own view of the same order.
- P2
No data for personalisation
Most sellers have no integrated data, so nothing on the webshop is personal to the buyer.
- P2
Search fails on part numbers
Cross-references and spec filters are thin. A buyer with a part number still has to browse.
THE RULE FOR EVERY AGENT
1 wrong order can lose the account
So trust is built in from the start, not added later. Every agent works under the buyer’s rules, shows where each number comes from and can be undone.
5 agents, 1 thread, 1 design system