01 SITUATION
This is the buyer
A procurement lead at a 40-person installation company in Germany. He buys from Berger Elektro, a wholesaler that runs its B2B store on Saga.
Who he is
How he buys today, in his own words.
“I know what I need. Just show me it’s in stock, at our price, and here by Thursday.”
Lukas BeckerProcurement lead, 40-person installation company, Germany- B2B buyer
- Orders from a Saga customer
- Same parts, every week
Reorders the same parts between site visits, on his phone. The webshop shows list price and vague stock, so he calls the rep. Big orders wait for his manager, Anna.
- Reorders, never browses
- Calls the rep when stock is unclear
- Sends big orders for sign-off
What stops him, and what moves him
5 fears in his order today, and the drive the agents give back for each.
- Time backRoutine orders, no calls.
- CertaintyIf it says Thursday, it’s Thursday.
- ControlNothing goes out without his say.
01 Start
Wasted time
“I search the same parts every time.”
Reorder agent
Builds the order from his history and rules. He taps only on exceptions.
Time back02 Stock
False promise
“Is it really in stock?”
Buyer agent
Shows live stock and delivery date from the ERP, each stamped with its age.
Certainty03 Price
Overcharge
“That’s not our price.”
Buyer agent
Shows his contract price from the ERP, with its source.
Certainty04 Approval
Waiting
“It just sits in an inbox.”
Approval agent
Sends the card to Anna in her own channel. Lukas sees the status live.
Time back05 Confirm
Costly mistake
“What if it orders the wrong thing?”
Buyer agent
Shows him every order before it goes out, with a 10-minute undo and a full log.
Control
Why the webshop is not enough