# Work and insights

3 projects and 10 insights, on one board. Open any card to see it in full.

## Work

- [Agents take the order. People keep the decisions.](https://www.surinder.design/work/ordering-agent) (Dutch B2B commerce · Blueprint prototype, 2 weeks): An urgent order in minutes, not an hour · Modeled, from the prototype. [Plain text](https://www.surinder.design/work/ordering-agent.md).
- [Agents do the research. Every answer cites its source.](https://www.surinder.design/work/proux) (AI SaaS · Built solo, live at proux.design): Every answer cites its source, across 350+ UX principles · Live at proux.design. [Plain text](https://www.surinder.design/work/proux.md).
- [Repositioned as attainable luxury.](https://www.surinder.design/work/puffy) (Puffy · design manager, 2 years): +67% YoY revenue · Measured year on year, validated by A/B test. [Plain text](https://www.surinder.design/work/puffy.md).

## Insights

- [Should we build a custom AI tool or buy SaaS?](https://www.surinder.design/work/build-or-buy-an-ai-tool): Buy SaaS when your process matches how the tool works. [Plain text](https://www.surinder.design/work/build-or-buy-an-ai-tool.md).
- [Why do AI pilots stall before real use?](https://www.surinder.design/work/why-ai-pilots-stall): AI pilots stall because a demo only proves the tool can work. [Plain text](https://www.surinder.design/work/why-ai-pilots-stall.md).
- [Why do users stop using AI features after the first week?](https://www.surinder.design/work/why-users-stop-using-ai-features): Because the first week runs on novelty, and novelty is not a job. [Plain text](https://www.surinder.design/work/why-users-stop-using-ai-features.md).
- [How do you get a team to actually use a new AI tool?](https://www.surinder.design/work/how-to-get-a-team-to-use-an-ai-tool): Design the first week of use as carefully as the tool. [Plain text](https://www.surinder.design/work/how-to-get-a-team-to-use-an-ai-tool.md).
- [Why do AI apps lose subscribers faster than normal apps?](https://www.surinder.design/work/why-ai-apps-lose-subscribers-faster): Because the wow moment is not a habit. RevenueCat's 2026 data puts AI app annual retention at 21.1%, against 30.7% for everything else. [Plain text](https://www.surinder.design/work/why-ai-apps-lose-subscribers-faster.md).
- [How do you stop an AI agent making a mistake with money?](https://www.surinder.design/work/ai-agent-mistake-with-money): You limit what it can do alone. The agent pays only inside the rules you set: approved payees, a limit, a monthly budget. [Plain text](https://www.surinder.design/work/ai-agent-mistake-with-money.md).
- [Why does 1 wrong AI answer break trust in my product?](https://www.surinder.design/work/why-one-wrong-ai-answer-breaks-trust): Because trust in software is asymmetric. 10 right answers build it slowly. [Plain text](https://www.surinder.design/work/why-one-wrong-ai-answer-breaks-trust.md).
- [How do you fix drop-off in fintech onboarding and KYC?](https://www.surinder.design/work/fix-fintech-onboarding-and-kyc-drop-off): People quit KYC when a step asks for trust it has not earned. [Plain text](https://www.surinder.design/work/fix-fintech-onboarding-and-kyc-drop-off.md).
- [How do ChatGPT, Claude, Perplexity and Google read a product site?](https://www.surinder.design/work/how-ai-assistants-and-google-read-a-product-site): They read the words people can see. Google crawls, renders and ranks, and uses structured data for rich results. [Plain text](https://www.surinder.design/work/how-ai-assistants-and-google-read-a-product-site.md).
- [Will AI shopping agents kill my store's conversion?](https://www.surinder.design/work/will-ai-shopping-agents-kill-my-conversion): Not kill. Reroute. AI agents already comparison-shop, fill carts and complete checkouts. [Plain text](https://www.surinder.design/work/will-ai-shopping-agents-kill-my-conversion.md).