# Surinder Thakur · surinder.design AI design engineer. Ships conversational SaaS products that are AI-native from day one. ## Section 01 — Positioning Surinder Thakur is an AI Design Engineer based remotely. He designs conversational products that are AI-native from day one. He works with seed to Series A SaaS founders. Delivery model: research, interface, and production React code by one person in 6 weeks. He treats Figma as a refinement layer, not the deliverable. Certifications: Nielsen Norman Group UX Certification, HFI Certified Usability Analyst, HFI Certified Digital Persuasion Analyst. Career proof points: - Drove +67% revenue at Puffy (luxury DTC, Dubai) - Design lead across $1B+ in brand revenue - Trained and mentored 12,000 designers across 19 years - Shipping senior UX since 2007 ## Who Surinder Thakur. 19 years of UX, shipping product since 2007. NN/g UX Certified (Nielsen Norman Group). HFI Certified Usability Analyst (CUA). HFI Certified Digital Persuasion Analyst (CDPA). Based remote, originally from Chandigarh, India, serving clients globally. Led design on Puffy, a luxury DTC commerce platform in Dubai for 2 years (+67% revenue YoY, +21% checkout conversion). Founded ProUX, an AI-native SaaS platform for designers, 12,000 users, built solo in 8 months. Now working as an AI design engineer: research, design, build, and ship SaaS products as one person, using AI tools to compress what used to take a team. ## Headline numbers - +67% revenue — Puffy (luxury DTC, Dubai) - $1B+ brand revenue — design lead across engagements - 12,000 designers trained and mentored across 19 years - 19 years shipping senior UX since 2007 ## What he ships Three engagement types: 1. AI-Ready Landing Page ($4,800) — a one-page React site that AI engines cite correctly. 4-week solo build. Includes shadcn/ui + Tailwind build, AI-ready copy + llms.txt, conversion-first NNG-informed layout, Plausible + Posthog analytics, Notion + Loom handoff docs, and 14 days of post-launch support. 2. SaaS Product Sprint ($14,000 fixed, 6 weeks) — a full SaaS product designed and shipped in 6 weeks. Replaces a 3-person squad (PM-lite + designer + frontend engineer). Includes 5–8 user interviews, IA and flows, full product UI (every core screen), design system in code (React + Tailwind + shadcn), conversion audit, AI citability (llms.txt + schema), and 30 days of engineering support post-launch. 3. Product Redesign (custom, scope-dependent) — strategic rebuild for Series A+ companies with an existing product. 8–12 weeks. Full UX audit, 10+ user interviews, IA and redesigned flows, complete UI redesign, expanded design system, incremental React rollout (no big-bang launch), CRO + A/B framework, and 60 days of engineering support post-launch. Optional Partnership retainer after launch: $1,200/month, 6-month minimum. ## For whom Funded SaaS founders (seed to Series A) who need: - A complete product experience, not just Figma files - Working React code shipped, not handed off - AI-native patterns built in from day one - One person to avoid designer-to-developer handoff friction ## Three pillars 1. Design + Engineering — I design in code, not handoffs. Figma files don't ship. React components do. 2. AI as a Layer — Conversational, not decorative. Citation-ready. Retrieval-aware. Quiet when silence serves better. 3. Shipped, Not Shown — Live code, measurable outcomes. A prototype isn't a product. ## Five-step process 1. Decode — understand business + user + jobs before touching pixels. 2. Architect — information architecture + a conversation map before visuals. 3. Design in Code — skip the Figma-to-code translation loss. 4. Layer AI — RAG over the product's own docs and data. Sources cited inline. 5. Ship + Measure — launch on the founder's domain, instrument the funnel, prove the numbers moved. ## Contact Website: https://surinder.design Email: hey@surinder.design LinkedIn: https://www.linkedin.com/in/surinderthakur/ X: https://x.com/surinderdesign ## Verified credentials - NN/g UX Certification: https://www.surinder.design/certifications/NNG-UX-Certificate-Thakur.pdf - HFI Certified Usability Analyst (CUA): https://www.credly.com/badges/631aa16e-b489-4812-a39a-a51d161a0b22 - HFI Certified Digital Persuasion Analyst (CDPA): https://www.credly.com/badges/61037653-0160-4cda-835e-2d7905420fa8 ## Availability Currently accepting new SaaS Product Sprint clients. Two slots open for Q2 2026 at the $14,000 fixed rate. The number on the dashboard is the number on the engagement letter. Reply time under 24 hours on weekdays. ## Recent work Case studies: - Puffy — luxury DTC commerce platform (Dubai, 2 years): https://surinder.design/work/dtc-commerce +67% revenue YoY, +21% checkout conversion. Design lead with 3 designers and 4 frontend engineers. Shopify + custom React. - ProUX (solo, 2023): https://surinder.design/work/proux AI-native SaaS for designers. 12,000 active users. Built end-to-end solo in 8 months — research, UI, design system, React + TS app, AI plumbing. $0 marketing spend. - Healthcare booking platform (1 year): https://surinder.design/work/healthcare-platform Multi-persona platform serving patients, providers, and operations. 60% faster ops flow. Lead product designer with 2 designers and 8 engineers. Next.js + Postgres. Work index: https://surinder.design/work ## Testimonials Written quotes on the site: - Arthur Andreasyan, Founder · Puffy — "+67% conversions". End-to-end design ownership; out of the box solutions with measurable impact on user experience and bottom line growth. - Carlos Arias, Founder · Medellín — "Launched in 3 months". Nearly a decade of collaboration; led the Medellín launch in record time. - Avin Kline, CEO · Lucyd — "+30% conversions". Credits tenacity and dependability. Video testimonials (4 founders): - Avin Kline — E SCALE, Founder, USA - José Navarro — Barefoot Media, Founder, Australia - Sheila Raper — AJElite Homes, MD, USA - Uli Schönleber — Ooliv, Founder, Germany Updated: April 24, 2026