# Experience · Surinder Thakur, AI Product Designer

> 19 years, from first website to shipped AI product. Each role, what I did there, and the number it moved.

Page: https://www.surinder.design/about/experience

## Executive summary
I design and build AI products teams actually use. Agentic workflows, internal tools and complete applications, built end to end for 20 to 200 person teams across the UAE, US and EU. I'm building 2 AI products in public, Prahar and ProUX, so every client build runs on methods I've tested on my own products first. 19 years in product design, now focused on AI that does real work inside a business.

## Roles, newest first

### surinder.design · AI Product Designer and Consultant (1 yr +)
Aug 2025 to now · UAE, US and EU teams

Skills: AI product, Design engineering

I design and build custom AI tools and agents for 20 to 200 person teams. Every build starts with a 2 week Blueprint.

#### Building Prahar in public
A voice-first AI planner for founders. You think out loud, it turns the talk into notes, then to-dos and time blocks. Built for discipline, focus and execution.

#### Building ProUX in public
An AI UX design platform. Experts built from skill files, 350+ verified UX principles, and a method that cites its source. Rebuilt after testing with 10 designers who wanted to just ask.

#### UAE consulting engagements
Designed SKEA, an awards portal for an Abu Dhabi ministry, and KGC, an education platform for Abu Dhabi University. Built Ramsha Home, a UAE store for luxury rugs and home furnishings, end to end and ready to convert.

#### Ongoing: LivOn4ever
Designing and building a custom mobile app where people 50+ record their life stories and pass them on to family. Launching December 2026.

### Puffy · UX/UI Design Manager (2 yrs)
Jul 2023 to Jul 2025 · Dubai, UAE

Skills: Team leadership, AI-pilot, E-commerce, CRO

- **Led full-site redesign and 30+ A/B tests in 2 years, mostly on product pages, across 1M+ sessions, raising revenue 67% YoY and mobile checkout conversion 21%.**
- Used Full Story, voice-of-customer analytics, competitive analysis and user testing insights to **cut cart abandonment 14%.**
- **Scaled DesignOps,** introduced weekly design critiques and tailored growth plans.
- Integrated generative-AI tools (Topaz, Flux, DALL·E) to **shorten concept cycles 30%.**
- Directed and designed the MyHouz real-estate platform, **lifting engagement 40%,** and the ooBlue AI personalization tool, **lifting it 20%.**

### AJElite · Senior Product Design Manager (7 yrs 1 mo)
Jun 2016 to Jun 2023 · USA · Remote

Skills: Team leadership, SaaS platform, Design system, Remote management

Designed and built the UX of the Bidonhomes platform, from research to design system.

- **Architected the Bidonhomes platform:** 35 user flows and 300 screens on one design system.
- Started **JTBD research and user interviews** to set the order of the roadmap.
- Scaled **3 multi-brand Figma libraries** adopted by 200 real-estate agents and 3 dev squads.

### Success Agency · UI/UX Designer (4 yrs 1 mo)
May 2012 to May 2016 · USA · Remote

Skills: Marketing designs, Campaign design, Landing pages

UX and marketing design for healthcare, finance and eCommerce clients.

- **Designed the UX of healthcare, finance and eCommerce sites.**
- Produced the campaign assets: emails, ads and case studies.

### Net Solutions & Freelance · Early career (4 yrs 9 mos)
Aug 2007 to Apr 2012 · India · Remote

About 200 web and brand projects across freelance work and Net Solutions, plus a 500-hour mentored UX program.

The newest work is on the home page. [See the work](https://www.surinder.design/#work)

## More about me
- [About Surinder](https://www.surinder.design/about)
- [Process](https://www.surinder.design/process)
- [Certifications](https://www.surinder.design/about/certifications)

## Next step
Book a free 30 minute scope call at https://www.surinder.design/, or email hey@surinder.design. Scope and price come back in writing within 24 hours. No pitch.