# Certifications · Surinder Thakur, AI Product Designer

> Tested, not attended. 3 certifications in usability and persuasion, each passed by proctored exam. Plus recent hands-on AI training.

Homepage: https://www.surinder.design/
This page: https://www.surinder.design/about/certifications

## Certified by NN/g and HFI

Usability asks if people can use what I build. Persuasion asks if they will. I passed exams in both.

### User Experience Certification (NN/g UXC)
Nielsen Norman Group. Certified · proctored. Passed with 93.4%. 5 courses, each passed with a proctored exam.

**You build the right thing.** Research finds where your team loses time, so stakeholders agree on what to build.

What it covers:
- The one-person UX team
- Assessing UX designs with proven principles
- UX leader: essential skills
- Practical AI for UX professionals
- Successful stakeholder relationships

### Certified Usability Analyst (HFI CUA™)
Human Factors International. Certified · proctored. Passed with 83%. A proctored exam on the full user-centred design process.

**People can use it.** No manual needed on day 1, because it follows your team's real tasks.

What it covers:
- User-centred analysis
- Conceptual design
- Usability testing
- Project methodology
- UX audits for optimisation

[Verify on Credly](https://www.credly.com/badges/631aa16e-b489-4812-a39a-a51d161a0b22)

### Certified Digital Persuasion Analyst (HFI CDPA™)
Human Factors International. Certified · proctored. Passed with 90%. A proctored exam on why people act, and how design earns it.

**People will use it.** It shows its reasons, so people trust it enough to act on it.

What it covers:
- PET: persuasion, emotion and trust as motivational factors
- PET architecture: psychology and behavioural economics, applied

[Verify on Credly](https://www.credly.com/badges/61037653-0160-4cda-835e-2d7905420fa8)

## Recent AI training

4 courses with Memorisely, on designing and building with AI. They are training, so they sit apart from the 3 exams above.

- **AI Product Design**, Memorisely, 4 week bootcamp. AI in research and prototyping, so the Blueprint ends with a prototype you can click.
- **AI Design System**, Memorisely, 4 week bootcamp. Design tokens in code that AI tools read, so the build matches the design.
- **AI Coding**, Memorisely, 4 week bootcamp. Front-end builds with AI, so the person who designs it also builds it.
- **AI Claude Design**, Memorisely, workshop. Prototypes built on a real design system, so user tests feel like the product.

[See the method these shape](https://www.surinder.design/process)

More about me: [About Surinder](https://www.surinder.design/about), [Process](https://www.surinder.design/process), [Experience](https://www.surinder.design/about/experience).

## Next step
Book the free 30 minute scope call on the site, or email hey@surinder.design.